Paid Social Advertising

Turn Social Feeds Into Revenue Machines

Paid social campaigns on Meta, Instagram, LinkedIn and YouTube — designed to reach the right audience at the right moment and convert them into paying customers.

Paid Social Dashboard LIVE
4.8×
ROAS
↑ +52% MoM
₹14
Cost Per Click
↓ 41%
9.2%
CTR
↑ +3.4pp
960
Conversions
↑ +38%
Spend by Platform
📘Meta
78%
💼LinkedIn
55%
▶️YouTube
38%
🎯
Leads Today+84 conversions
💰
Revenue Attributed₹4.2L this week
💡

SMM vs SMM — What's the difference? Social Media Management is about organic content, posting and community building. Social Media Marketing is paid advertising — running targeted ad campaigns that reach audiences beyond your followers and drive direct conversions. This page covers paid social advertising.

What Is It

Ads That Reach Beyond Your Followers

Social media marketing uses paid advertising to put your brand in front of precisely defined audiences — regardless of whether they follow you. Unlike organic content, paid campaigns give you control over who sees your message, when they see it, and what action they take.

With advanced targeting options including demographics, interests, behaviours, lookalikes and retargeting, we ensure every rupee reaches someone genuinely likely to become a customer.

  • Reach beyond existing followers — target cold audiences
  • Pixel-level targeting: demographics, interests & behaviour
  • Retarget website visitors who didn't convert
  • Lookalike audiences built from your best customers
  • Full-funnel — awareness, consideration & conversion campaigns
  • Real-time optimisation and transparent reporting
Campaign Funnel Performance
🎯 Awareness
Reach · Impressions
2.4M
Impressions
🔍 Consideration
Clicks · Video Views
84K
Link Clicks
💬 Engagement
Leads · Signups
6.2K
Lead Forms
✅ Conversion
Sales · Bookings
960
Conversions
🔄 Retargeting
Re-engage drop-offs
+34%
CVR Lift
What We Offer

Our Paid Social Services

Every social platform, every ad format — strategised and executed to maximise your return on ad spend.

Meta Ads (Facebook & Instagram)

Full-funnel Meta campaigns across Feed, Stories, Reels and Messenger. We handle audience targeting, creative strategy, A/B testing and pixel-based retargeting for maximum conversions.

Meta · Instagram

LinkedIn Advertising

B2B lead generation via Sponsored Content, Lead Gen Forms and InMail campaigns. Precision targeting by job title, company size, industry and seniority — ideal for SaaS and enterprise brands.

LinkedIn · B2B

YouTube & Video Ads

TrueView, bumper and discovery ads on YouTube that build brand awareness and drive action. We handle scripting, production briefs and campaign setup for maximum view-through rates.

YouTube · Video
🎯

Audience Strategy & Targeting

Custom audiences, lookalike audiences, interest stacks and behaviour targeting built from your CRM data, website visitors and engagement signals — so ads reach people ready to buy.

Targeting · Lookalikes
🔄

Retargeting Campaigns

Re-engage visitors who viewed products, abandoned carts or watched your videos. Dynamic retargeting shows personalised ads based on exact user behaviour, dramatically increasing conversion rates.

Retargeting · Dynamic
🎨

Ad Creative & Copywriting

Scroll-stopping static, carousel and video ad creatives with high-converting copy. We test multiple creative variants to identify winners and scale what performs.

Creative · Copy
Ad Platforms

Where We Run Your Campaigns

Each platform has unique ad formats and audience behaviour. We match the right platform to your goal.

Meta / Instagram
Feed, Stories, Reels, Carousels & Lead Gen Forms — best for B2C, e-commerce and local businesses
↑ Avg. 4.8× ROAS
LinkedIn
Sponsored posts, InMail & Lead Gen Forms targeting professionals by role, company and industry
↑ 3.2× Lead Quality
YouTube
Pre-roll, mid-roll and bumper ads at scale — highest brand recall of any digital channel
↑ 3× Brand Recall
Ad Formats

Every Format. Every Funnel Stage.

We select and produce the right ad format for every campaign objective.

🖼️

Static Image Ads

High-impact single image ads for feed and stories. Fast to test, easy to iterate — ideal for brand awareness and direct response campaigns.

Awareness · DR
🎞️

Carousel Ads

Multi-product or multi-benefit carousel cards that let users swipe through your offering. Highest click-through rate of any static Meta format.

E-commerce · Showcase
🎬

Video & Reels Ads

Short-form video ads (6–30 seconds) optimised for the Reels and Stories feed. Highest engagement and lowest CPM across all social platforms currently.

Reels · Stories
📋

Lead Gen Forms

Native in-app forms on Meta and LinkedIn that pre-fill user details. No landing page required — dramatically reduces friction and cost per lead.

Lead Gen · B2B
🔁

Dynamic Product Ads

Automatically generated ads showing the exact products a user viewed on your website. The highest-converting ad format for e-commerce retargeting.

E-commerce · DPA
💬

Messenger & DM Ads

Click-to-Messenger and DM campaigns that open a conversation directly in Instagram or Facebook DMs. Great for consultative sales and service businesses.

Conversational · DM
Our Process

Campaigns Live in 7 Days

From first brief to live campaign — a tight, transparent process that wastes zero time.

🔍1

Audit & Goal Setting

We review existing campaigns, set KPIs and define your ideal customer profile, conversion events and target CPA/ROAS.

🎨2

Creative & Copy

Our team produces multiple ad variants — static, carousel and video — with high-converting copy tailored to each platform and audience.

⚙️3

Campaign Setup

Audiences, pixel events, conversion tracking, campaign structure and budgets — all built before a single rupee is spent.

📈4

Optimise & Scale

Daily monitoring, weekly creative refreshes and monthly deep-dives to cut under-performers and scale what's generating the best returns.

Why Growth Attached

We Don't Just Run Ads — We Engineer Growth

The difference between an agency that burns budget and one that generates ROI is strategy, creativity and obsessive optimisation. That's us.

🎯

Conversion-First Creative

Every ad is designed with a single goal — to make the viewer take action. We write and design for conversion, not just aesthetics.

📊

Data-Driven Decisions

No gut-feel. Every budget allocation, audience choice and creative decision is backed by data from your campaigns and industry benchmarks.

Rapid Creative Testing

We test 3–5 creative variants per campaign from week one. Winners are scaled, losers are cut — your budget always flows to what works.

🔒

You Own the Ad Accounts

We run campaigns from your own Meta Business Manager and LinkedIn accounts. All data and history stays with you — always.

🏥
Healthcare Clinic
Meta Lead Gen · Gurugram
4.2×
ROAS
380+
Leads/mo
↓52%
CPL Drop
₹1.8L
Ad Spend
🛒
Camera E-commerce
Meta DPA + Instagram · Delhi
5.1×
ROAS
+210%
Revenue
↓44%
CAC Drop
₹3.2L
Ad Spend
💼
B2B SaaS Company
LinkedIn Lead Gen · Pan-India
6.3×
ROAS
180+
Demos/mo
↓58%
CPL Drop
₹2.5L
Ad Spend
🎯
4.8×
Avg. ROAS Delivered
📉
↓44%
Avg. CPL Reduction
🚀
50+
Brands Scaled
💰
$12M+
Ad Spend Managed
Client Stories

Numbers That Speak for Themselves

★★★★★
"

Our Meta campaigns were burning ₹2L/month with almost no measurable return. Growth Attached rebuilt the entire strategy from scratch — within 60 days our cost per lead dropped by 52% and bookings tripled. Genuinely transformative.

MS
Mohnish Sapra
Hospitality Business, Delhi NCR
★★★★★
"

The LinkedIn campaign Growth Attached ran for us brought in 180 qualified demo requests in the first month — from our exact target accounts. The targeting precision and creative quality were both exceptional. Best ROI we've seen from any channel.

AT
Ambirish Trikha
B2B SaaS, Pan-India
FAQ

Common Questions

Everything you need to know about paid social media marketing.

We recommend a minimum ad spend of ₹50,000/month on Meta to generate enough data for optimisation. For LinkedIn, ₹80,000–1,00,000/month is recommended due to higher CPCs. Our management fee is separate. Below these thresholds, campaigns don't get sufficient volume to learn and improve.

Social Media Management covers organic content — posting, community management, content calendars. Social Media Marketing is paid advertising — running targeted ad campaigns to audiences beyond your followers to drive specific outcomes like leads, sales or app installs. They complement each other but serve different purposes.

Yes — ad creative production is included in our service. Our in-house design and copy team produces static images, carousels and video ad briefs. We typically deliver 3–5 variants per ad set for testing. If you have existing brand assets, we'll work with those too.

Meta's algorithm typically needs 7–14 days of data to exit the learning phase. Initial results are visible within 2–3 weeks. Months 2 and 3 show significant ROAS improvements as audience signals strengthen and we identify winning creatives. LinkedIn campaigns often show results faster due to intent-based targeting.

It depends on your business. B2C brands (e-commerce, hospitality, healthcare, local services) typically see the best ROI from Meta (Facebook + Instagram) first. B2B brands targeting professionals should prioritise LinkedIn. We always recommend starting with one platform and expanding as data matures — we'll advise the right choice in your free audit.

You get a live dashboard (Looker Studio) with real-time data, plus weekly email summaries and monthly detailed reports. We track ROAS, CPM, CPC, CTR, CPL, conversion rate and revenue attributed — all mapped back to your campaign goals. Bi-weekly strategy calls are included to review performance together.

Ready to Make Your Social Ads Actually Work?

Get a free paid social audit and a campaign strategy tailored to your business goals — delivered in 48 hours.